No matter what your industry is, there is a good chance that your target market uses social networking in some form or another. Therefore, to increase your exposure to your customers, you should too. Find out which social sites your customers are on, and include them in your marketing mix. If not, you are missing out on finding new customers and building relationships.
If you use Twitter as a business promotion tool, it is important that you speak back to followers regularly. Be consistent in responding to both compliments and complaints. Twitter should be used to engage your customer base. If you do this, your followers will have a better opinion of you. This also helps your followers connect to you as a person, rather than a representative of a business.
To maximize your site, allow comments and ratings. These functions allow customers to personalize their visit to your site.
Set up a Twitter account to automatically send out each of your blog updates. With this in mind, choose a few quality bloggers and use the Twitter API to automatically tweet links to any new posts they make. They’ll be very grateful for your promotion of them, and your own subscribers are likely to get a kick out of the good content.
If you use social networks, like Youtube, create catchy titles. Add strong keywords to your titles so your videos are easier to find. If users can immediately see that your videos are useful, you’ll get more views because your videos can pop up when people search for certain keywords.
Whenever you upload video to your YouTube account, make sure there is a link in the description pointing to your website, and that both your channel and videos have the Twitter and Facebook buttons. Facebook and Twitter followers originating from YouTube are especially useful, as they tend to share videos more often.
Make sure your advertisements are placed in a place on your profile where people will see them. If steps aren’t taken to ensure the ads are positioned where you want them, it is possible the ads will not get any attention, and therefore not generate any business.
Your LinkedIn page can take advantage of a blog feed application to display your blog posts. An article can be posted and will immediately update on your LinkedIn page. That way, you can make the most of your time and generate maximum exposure because you will have communicated to your blog audience as well as your LinkedIn contacts simultaneously.
Social Media
Social media is currently an important part of many business marketing efforts. They make it easy to stay in touch with your customers and appeal to a broader pool of people while boosting the visibility of your business and its products. Experiment with social media to see if it can help you.
