Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Cell Phone
You need a solid database. You need more than just cell phone numbers in the mobile marketing database. Get permission before adding anyone’s cell phone number to your list. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
Never forget that everything about your marketing campaign is designed for your customers. Understanding the basic needs of your consumers is key to making mobile marketing work. If you cannot get a handle on what it is your customer wants, you will not make any gains from them. The more informed you are about your potential buyers, the more successful you will be in promoting and selling your product or service to them.
Qr Codes
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
It is very easy for your mobile marketing approach to backfire and annoy people. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. Gaining more customers and sales will result.
