At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.
YouTube can be incorporated into your business to attract more visitors. YouTube users are generally better leads because they have generally already seen a video you have posted, and won’t click on your links unless they like what they see. The more you inform visitors before they visit your site, the more your sales will increase.
Don’t push products, so that you can get more followers through social media marketing. Put up links, stories and content from sources outside your company, but provided the material is related to your business or sector. Ask your followers questions, hold giveaways and post interactive content. Interact with followers. Help them interact with your products instead of being passive viewers of a commercial. You want your customers to mentally associate the brand you offer with their own concept of personal individuality and the life they live, not how much it might cost them in their checkbook.
Continually interact with your customers. If you get to know certain customers well, comment on their blogs or Facebook walls. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.
Make sure that you add buttons everywhere on your social media profile. You want them everywhere you can think of, your blog, email, website and anywhere else you can think of. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.
Make use of Twitter related tools, like Twellow. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. You should attempt to create a list of important users to follow, in the hopes that they will in turn follow you as well.
For quick turnarounds, configure your company’s Twitter feed to automatically tweet posts from your blog. You can also add valuable content from other quality website as part of your update campaign. They will love being mentioned on a company’s feed, and all of your followers will benefit from the conversation.
As social media sites grow ever more popular, fewer and fewer businesses can afford to ignore this tremendously powerful marketing opportunity. It could be utilized for successful marketing and branding your service and/or product. It can also be effective in exposing you to a large amount of potential clients. This article can help you look for tips to help you start out on a social marketing campaign.
