“Mobile marketing” has a number of different definitions, depending on who you ask. It will mean different things to many different companies, and it can be applied in more than one way. In its simplest form, mobile marketing constitutes the use of handheld mobile devices to offer promotional support to a business. This article contains a number of guidelines for making the most of mobile marketing resources.
Start by building a proper database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. You must get their permission prior to adding them in your database. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Do not message your customers randomly. Ensure that your message is relevant each time you actually do message them. A mobile marketing campaign can fail if you waste your customer’s time by texting them random, useless information. Customers expect to receive information from you, not humorous messages that a close friend might send.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Adhering to the principles that are important to you will keep your business running smoothly.
Your home base is the main element of your campaign. Your campaign is about getting people to your home base or bringing them back to it. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Mobile Marketing
As discussed earlier, mobile marketing strategy can differ greatly from one business to another. There is no set-in-stone definition, though most agree that marketing to cell phones is included in mobile marketing. By implementing some of these ideas into your plan, you can create a successful and mobile friendly marketing campaign.
