Are you curious about the topic of reputation management? Are you interested in looking to bigger companies for advice? It may be wise to start smaller, but you may pick up useful tidbits along the way. Here are some ideas to help you think about a reputation in an ever changing market.
Focus on your offensive strategy as it pertains to handling negative Internet content. Always do what you can to ensure the reaction to your name and brand are positive and focus on the positive feedback. This can help you to drown out anything negative that might be said. Keep posting positives to allow the negative to slip.
Be positive and friendly over the Internet. Posting status updates and tweets doesn’t work without active communication between you and your followers. If anyone makes an inquiry on your social media page, make sure you respond right away. If you do not know the answer to a question, let them know that you’re in the process of getting an answer.
Optimize your web pages all with your business’ essential search phrases in order to make your online reputation better. This will generally be your company name. Google likes authoritative sites. If you’re viewed as an authority, your business will move up the search engine.
Monitor social networks. Arnold Worldwide says that over half of the customers out there think that brands need to talk back when they’re asked a question on social media sites. Always reply to comments promptly, within a few hours if possible. Being responsive can help your business stand out.
Monitor your online reputation carefully. You can’t be sure when a negative review can pop up from someone that doesn’t like you, your business, or is just an unhappy customer. Staying on top of search engine results helps you keep negative commentary in check. Try to do this a couple of times per month.
Do you feel better equipped to manage the reputation of your company now? Hopefully, you feel more capable of managing this aspect of your business. Use these tips to build your business.
