If you are looking to build relationships with your clients, and find new ones, social media marketing could well be the tool for you. Social media is a burgeoning technology, which gives you the opportunity to really put yourself on the map if you take advantage of it promptly and wisely. Here are some smart ways to take social media and use it for your benefit before your competitors do.
Use Twitter to help promote your company. If you invest some hours into learning how Twitter operates, you can make your business visible to hundreds, and even thousands, of new prospective clientele. Learn about hashtags, keywords, and other aspects of Twitter.
Your tweets should have quality content that appeals to your followers. Give out advice that concerns your business. By combining this sort of tweet with promotional tweets, you will keep people interested in what you have to say.
Put a Facebook “like” button on the top right corner of your blog. This is a Facebook feature that will really help you tie your different sites in together. Having this sitting on your blog will let people like your page without having to navigate away from your site. It you keep the process very simple, people will be much more inclined to take this step, thereby increasing visibility for you.
Don’t rush anything. Make an all inclusive, high level strategy. If you put your resources and efforts into chasing that latest craze, you’ll just wind up with dead air. Look for a good balance between tried and true methods and the latest trends, then adjust and enact your strategy accordingly.
Leaving Facebook
Have your social media accounts double as secondary stores for your products. On top of your own existing website, use Facebook to create a store that can be accessed from all of your online messages. Diehard Facebook surfers roam the site at times, and might wind up browsing your array of goods and make a purchase, while never actually leaving Facebook. You can have them make their purchase without leaving Facebook to go to your main site, which is usually their preference anyway.
Make sure you have a lot of interaction with your customers. If you get to know certain customers well, comment on their blogs or Facebook walls. It is important that you do not participate in personal conversations; you should limit your posts to topics related to your business.
You can use social media to market, just like you market in other ways. Don’t let your competition get a head start on you. Use the suggestions outlined above to begin using social media marketing to bring in more sales and bigger profits.
