You may have heard about mobile marketing, but not be quite sure what it is. There are a zillion different ways to use mobile technology to market products and services. There are many different techniques, and you will have some studying to do to find out what would work best for your audience. Use the following tips to get started.
Don’t send random messages to your customers. It is important that you have something topical and relevant to impart to your customers when you are taking up their time. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. You are not your client’s friend, so be precise and to the point with any message that you send to them.
Qr Codes
Putting a QR code on your print ads can help you appeal to tech savvy customers. QR codes are a good way to get people that have smart phones to visit your site. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure they know your message and can absorb it, as quickly as possible!
Ask your friends to test your campaign before you make it public. To get an opinion that is not biased, you could hire a tester.
Mobile marketing is complex, and you should take the time to learn more about it. No two businesses view everything the exact same way, nor do they market the same way. What works well for one person may not for another. The tips you have seen are a great starting point for building your plan.
