Are you a business owner? If so, you know the importance of advertising your business! You’ve likely tried radio and newspaper ads, and you may have billboards hanging around. But, video marketing is one of the more successful ways to advertise online. Keep reading to learn the right way to use video marketing to get new customers.
If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can add comments and text in your video. As a result, you can publicize a link, give out useful facts or provide viewers with a discount off your product.
20 Minutes
It is not likely your customers will want to watch videos that are more than 20 minutes long. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Be sure you optimize the videos you’re putting up. When uploading videos to multiple sites, you need to create different descriptions and titles for each one. Don’t forget about your keywords! Include contact information as well, so customers can contact you easily.
When you are making your video, do not get wrapped up in how much you need to spend on your video. Many times you will not get a great return on a very large investment. Even major computer manufacturers have found success in using simple videos made by individual employees.
After reading this article, you should now know the importance of video marketing. Older ad campaigns are no longer as effective. Digital communication channels, on the other hand, continues to become increasingly popular in building an online persona for yourself and your brand. Put the advice you’ve just read into good use, and you will succeed in reaching a brand new audience.
