If you run a business, most likely your customers are on a social network site. If you run a business, then it will behoove you to establish a presence on the leading social networking sites. Read on to gather the tips you need to get started in social media to market your company successfully.
Marketing companies specialized in social media are not always a good solution. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who don’t know any better. Businesses use myriads of fake social media accounts that they use bots to build. Few real people, if any, will see your spot — even though your hits are up and you pay through the nose to your marketing company.
If your business has a Twitter presence, engage your followers and other members of the community regularly. Thank anyone who mentions your company, and let them know you appreciate their patronage. This will build a bond between your company and your customers. This makes you seem human and not just some robotic business entity.
Do not underestimate the power of conversation. Getting feedback from a customer is the first step to starting a conversation about improving your business. Expand upon their comments by talking to your customers. Try to be as engaging and passionate as you possibly can so that you can make the customer feel like they’re being catered to.
If you are using social media marketing, make sure you inform all of your current customers. When a person starts following someone on a social network, the fact that they have done this will often appear on their friends’ feeds. This facet represents free advertising, which should never get underestimated or ignored. It also carries more weight because it is a kind of referral.
Your online storefront can become easier for your customers to use with effective social media tie-ins. Along with your personal website, you can also make a Facebook store. Those who use Facebook often wander around the site and can look through your product selection and make purchases without leaving Facebook. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.
When done properly, social networking sites can be a boon to your business. You can show everyone in the world your products and services, interact more effectively with the customers you already have and recruit new customers from around the world. Check out social media marketing, and you’ll soon see how much it can benefit you.
