Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
You need to build a great database first. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. Having cell phone numbers requires that you have the person’s permission first. You can do this through the internet or by having the individual text you using a code you have given them.
Do not randomly message your clients. Be sure your message means something to the recipient and that they will welcome the message. Many campaigns have failed because they inundated their customer base with too many meaningless messages. Customers demand information in the marketing texts they receive.
Your customers come first. Your mobile marketing ads should be designed based on what your target demographic likes to read and see. If you do not know what your customer is interested in, you will not be successful in selling to them. The more knowledge you can gain, the more successful you shall be.
Qr Codes
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. Anyone who has a smart phone can use the QR code to access your site or coupons. You could include QR codes on your business cards, flyers or magazine ads. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
Mobile marketing is very lucrative if you use it correctly. Research a variety of approaches before beginning your mobile marketing program. You will likely see an increase in the size of your customer base and your profits.
