Would you like to know more about how big companies manage their reputations? Perhaps a smaller scale is better for starting, or you could take time to learn a couple things about expanding your business. Managing the reputation of your business is important to the success of it.
To bolster your reputation, follow up to make sure customers are satisfied. It’s definitely true if your business is large. You need to make them feel important. Try using automated systems that can follow up with them. You may also ask for feedback on any recent services or purchases.
When dealing with negative feedback about your business, a good offense is the best defensive strategy. Make sure there are many positive comments about your brand so they will drown out whatever negative comments pop up. Keep posting positives to allow the negative to slip.
Be nice when interacting online. Status updates and tweets are worthless if you fail to communicate with those who follow you. If a question is posted, answer it quickly. If a question is asked that you don’t know the answer to, let your follower know that you are working to come up with an answer.
Make sure that your unhappy customers are not ignored. This will show others that you are a good business owner. If you’re doing this on the Internet, it’s even better. Other customers and prospects will see that you are proactive in addressing customers’ problems and will be more inclined to do business with you in the future.
Optimize web pages with essential key phrases to help your online reputation. More often than not, this is your company’s name. The biggest search engines favor authoritativeness. If you are viewed by them as an authority, your site should rank highly in the SERPs.
Have you learned what you needed to know? You should be prepared to defend your reputation from any negative attacks that you may suffer. Do all you can to be respectful and build your business.
