Any company wanting to thrive in this new economy has to stay fresh in its marketing methodology. The current trend right now is social media marketing. If you want to apply these mediums to boost your business revenue, keep reading.
Promoting your business with twitter means having a two way conversation with your followers. Send a thank you for any mention of your site, and make sure to answer questions the same day if possible. If you do this, your followers will have a better opinion of you. Set yourself up as a genuine individual — not simply a business.
If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. This lets people “like” you for Facebook. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. This simplifies the process and gives more people exposure to your business.
Guest Bloggers
Write a guest post on a blog in your niche or allow a guest blogger to post on your blog. Either way, you can generate more traffic. When you guest blog on another blogger’s site, make sure part of your agreement includes leaving a link back to your site. You should allow all guest bloggers to post their own links on your blog as well. You are likely to get more traffic from your guest bloggers followers.
It takes time and patience to build any kind of social media network for marketing. You probably will not develop a web of 10,000 followers overnight. Even though it has been known to happen in the past, the likeliness of you doing it is next to nothing. If you are patient and diligent, success will happen.
You need to add links to all social media sites you have profiles on to every webpage, social media site, and email communication that you make. Make sure this appears on your website, blog, emails and signature when you leave comments. You may want to consider adding a link between profiles so as to get your audience to find you on your other sites.
Facebook has some great games. You might want to consider creating a custom game of your own that relates to your business. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. If you are able to pay for it, hire a game designer to create some kind of game for you to put on Facebook.
Use tools related to Twitter such as Tweepi or Twellow. These tools allow you to find users who belong to your target audience and identify the most influential users. Follow others in the hopes that they might subscribe back to you.
Social Media
As you have seen from the tips in this article, social media provides many opportunities for you to expand your business. Establishing your business presence online is a simple feat if you know how to use these sites effectively. Even ordinary websites will benefit immensely from the implementation of social media marketing.